Everything your marketing needs: strategy, execution & reporting.
Introduction
Hey there! I’m a marketing leader with 10+ years of experience. I love building consumer-first GTM strategies that drive brand growth. My go-to tool is ethnography.
Experience
For the past decade, I’ve used data and cultural insight to help brands design smarter marketing and meaningful campaigns. I’ve led strategy, storytelling, and production across industries and teams. Below are a few projects that show how that thinking comes to life.
Here’s a snapshot of my career:
Work experience
CultHealth, NYC (Jan 2025— Present) | Associate Director, Strategy and Engagement |
ShareChat Media, Bangalore (2020—2023) | Senior Manager, Marketing & Content Strategy |
PwC, Gurgaon (2018—2020) | Principal Consultant, Digital Strategy |
TeoTeal, New Delhi (2014—2017) | Founder/Consultant, Marketing & Design |
Ansal/IILM/GD (2012 —2017) | Assistant Professor & Marketer |
Education
Northeastern University University (2023-2024) | MSc Media Innovation & Data Communication |
Indian School of Business (2017-2018) | MBA (Marketing, Strategy & Leadership) |
CEPT University (2010-2012) | MA Art, Design & Communication |
National Institute of Fashion Technology (2006-2010) | Bachelor of Design |
Skills
Content Strategy | Marketing Strategy |
Data Analytics | Brand strategy |
Consumer Research | Project Management |
Go-to-Market | Social Media Strategy |
Communication | Leadership |
Platforms & Software
Adobe Suite | Mailchimp |
Html | CSS |
WordPress | Notion |
Salesforce | Jira |
GetResponse | Microsoft Suite |